Reach:
Research has shown that nearly 7 out of 10 adults have read a newspaper in the past week – that’s 147 million Americans! Moreover, an average issue of a daily or Sunday newspaper reaches more adults than an average half-hour of prime-time television. By advertising on the newspaper, you make sure that your ads and circular have reached a large group of customers.

Affordability:
Newspaper advertising costs less per thousand readers than TV, direct mail and radio advertising. Moreover, newspaper campaigns can be tailored to any budget. This medium offers a variety of ad sizes to fit your budget ad goals, from a one-column-inch ad to two full-page ads side by side called a double-truck. You can also negotiate with a publisher to receive extra services at no additional cost such as, color printing, design assistance, a slightly large ad or inclusion of your ad in the publisher’s other products.

Flexibility & timeliness:
Another benefit of local newspaper advertising is the rapid turnaround on production changes. If you need to make last-minute changes to your ad, the newspaper advertising department can usually get the job done quickly. Moreover, your ads can be in almost any shape and size, therefore you can fully customize and be creative with your ads.

At OnCampus Advertising, we will help you to promote your product and services to the college market through newspaper advertising in the best ways possible. We have been focusing on the college market for over 10 years and with our skills, we will help you navigate the college media landscape in order to develop and deliver a meaningful and relevant campaign.