September 1, 2015
The clothing store’s engagement strategy has served as an efficient outlet to target teens. The store’s app connects shopper’s PayPal accounts to facilitate checking out and to increase sales revenue. Retailers also installed iPad kiosks in stores to attract teens to browse and purchase items. Business Insider reported that in 2014, Aeropostale’s mobile traffic skyrocketed to 164 percent.
Two years ago, Taco Bell decided to drop their kids meal in favor of catering to an older teenage demographic. They introduced the breakfast menu that features the Waffle Taco. This combination of breakfast and tacos sparked a social media frenzy – a ton of posts, comments and reactions online exclaiming millennials’ fascination and desire to try it. Taco Bell has over 10 million fans, over a million Twitter followers, and over 300 thousand Instagram followers, all waiting to see what Taco Bell will devise next in the fast food world.
Originally known for their creative advertising, the company has recently wooed millennials with their focus on satisfying the late night munchies. Items on their menu such as the stacked cheeseburger, loaded nuggets filled with cheese, ranch dressing and bacon, and the brunch burger, bring in college kids craving midnight junk food.
Sharpie’s social media campaigns have been extremely successful in engaging youths, which are proven by their high growth in market share after their social media heavy back-to-school campaign.The Social Media Examiner attributed their success in the social media world to three keys. By making content visually engaging, encouraging self-expression, and appealing to the concepts of multi-screen and translating it effortlessly to mobile, Sharpie has earned the coveted market of millennials.These brands have won over millennials by tailoring their products and services, editing content to make it more appealing, and whipping up an image that connects with their target audience. A brand that combines these three marketing strategies will reap the benefits of increased retention, stronger loyalty, and brand ambassadorship.
