What They Don’t Want

Millennials are more resistant to and “more difficult to connect with, capture attention, impress, convince and entertain” in regards to advertising according to a ComScore study. However, this doesn’t mean that they are a hopeless cause for marketers hoping to grab their attention. Marketers can easily break through this statistic by following a pattern of personalization.

The Answer: Personalization and Customization.

Millennials want ads that are customized and personalized to tailor to their needs and wants. They prefer an ad experience that speaks and interacts with them rather than at them. While seeking out previous purchases and search history is a popular commodity today, it is more important to look into the types of videos they watch, content they share the most frequently, and what they are interested in. This information will help build a profile of their personality as a consumer and not just their customer transaction data. Appealing to millennials through personalization is crucial, because it helps build brand loyalty.

The best way to capture the attention of millennials is to treat them with the respect they deserve and expect, and deliver content worth reading or watching and use it as a platform to develop conversations.

Here at OnCampus Advertising, we can help you with your millennial marketing campaign today!