Millennials are looking for brands, products, services, experiences, and network opportunities and ones that they can call their own. In order to achieve this you need to understand them as an audience and help them get to their desired destination while entertaining them along the way.

 

Where and How to Reach Millennials:

• College towns have the highest concentration of millennials.
• Millennials navigate toward cities and neighborhoods that offer diversity, cultural attractions, and networking opportunities.
• In 2013 79% of teens owned cell phones and that number is continuing to grow
• Millennials are top TV streamers.
• Millennials are most likely to engage in distracted viewing habits, such as texting or using social media while watching TV.
• They tend to shop across multiple channels, but they go most regularly to stores within close proximity.
• According to a 2013 survey from MarketingDaily, 91% of Millennials had made an online purchase and 45% had spent an hour a day looking at shopping websites during the previous six months.
• Millennials like brands that are reasonably priced, playful, and quirky, and appeal to their sense of irony.

What to do:

• Serve the communities in which millennials love to live such as college campuses and urban areas.
• Make your business accessible through multiple mediums, especially mobile and social media.
• Avoid chasing after trends that eventually turn tepid.
• Create loyalty and engagement by making millennials apart of the process. Empowering them to interact strengthens ties between your brand and the target audience.
• Entice millennials with social events such as unique and engaging buying environments.

OnCampus Advertising can help you target this specific audience and get your brand known on college campuses throughout the country.