The Back-to-School issue is unique at every school, but generally welcomes students with some type of editor’s note, an overview of what they can expect to see happen on campus that given semester, and a survival guide, including tips on the best places to eat, fun places to visit on the weekends, where to buy the cheapest textbooks, how to find housing, the campus lingo, etc.  These issues have been seen to have especially high readership rates among college students who are getting back into the swing of things, making it extra beneficial for companies to advertise in.

During this busy time, college students make the move back to campus and are eager to gear up and start the year off right. Students and their parents alike are always hyped to buy the latest and greatest supplies for a successful year. Not only are students entering stores with the intent to purchase the mandatory items needed for class, but have also increased their discretionary spending habits. From books to bedding, and from detergent to desks, college students want everything to be brand new. But with that being said, they are still looking to be cost efficient and are always on the hunt for a good deal. Students are especially aware of coupons and giveaways when shopping for school and dorm supplies.

Print advertisements in these special issues will have especially high readership involvement and are very ideal for branding and creating brand awareness. Students are very likely to go online and research a product or head right to the store to buy it after seeing an ad in print. In addition, the use of coupons, QR codes, and unique URLs are a big hit among college students and allow for campaign success to be easily measured.