The responses mirrored each other in regards to other social media, such as Snapchat, Twitter, Instagram or Vine, because the advertisements were for products that peak their interest. Targeting advertising can be considered a turn-off to some consumers, which makes marketers skeptical of its effectiveness. However, college students want to be marketed to in a relevant way that suits their needs and wants. College students do not want to feel neglected in the eyes of advertisers, and targeted advertising is a way to show your consumers that you hear what they want from your brand and are ready to deliver. Millennials are more likely to make a purchase from a brand that specifically targets them in their advertising. The key is to include personalization, relevance and targeting in order to capture loyalty to your brand by college students.

For more information on targeting college students in a personalized and targeted way, contact us at OnCampus Advertising.