College Target Marketing for Specific Demographics

College Target Marketing for Specific Demographics

There are over four-thousand colleges in America. With that many different institutions it is guaranteed that not all of these schools have the same demographic makeup meaning advertisers cannot market to every college campus and receive the same results. There are technology schools that cater to males in the STEM fields; large southern schools that are known for their large Greek Life population; and big state schools that are known for their popular football programs and school spirit. Each of these different types of colleges has a different student population; by targeting these different demographics you can reach the most applicable student population for your product.

Fall is among us so let’s take a look at the top college football schools across the country.

  1. Florida State
  2. University of Oregon
  3. Auburn University
  4. University of Oklahoma
  5. University of Alabama
  6. University of Southern California
  7. UCLA
  8. Louisiana State University
  9. Baylor University
  10. Texas A&M University
  11. University of Georgia
  12. Notre Dame
  13. Virginia Tech
  14. Michigan State
  15. Arizona State
  16. Stanford University
  17. University of Mississippi
  18. Brigham Young University
  19. Ohio State University
  20. University of Wisconsin
  21. University of Florida
  22. University of Nebraska
  23. University of South Carolina
  24. Duke University
  25. University of Missouri

By advertising to schools like this you are sure to get a wide array of millennial aged sports fans with a lot of school spirit. With this information you can create a specific and concise campaign for your target audience. On Campus Advertising can help you create a list of these schools along with any other grouping or demographic you are looking for in order to reach your target audience and create a successful campaign.

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