Millennial Stamp Of Approval: 

• They like subtle. On the Ikea commercial where little cats roamed around Ikea and made themselves comfortable:“I personally just liked it because it wasn’t too loud or in your face. It kind of just stayed quiet. It was subtle. I like subtle.” – James McOmber
• Short and sweet gets the job done. On Lowe’s serious of vines called ‘six-second how-to’s’: “They’re really informative. I would tell people about that, because they’re really cool little videos.” – Carolyn Sharp
• Be real, no false advertising. On (Lipton) Brisk ads: Because everybody’s trying to throw it in your face and say, ‘This is the best thing ever, this is great.’ No one just admits, ‘Yeah it’s pretty good you should try it.’ That has probably been more effective than anything else, just the complete undersell.” – Garrett Black
• Keep up with their progressive social attitudes. On Cheerio’s marketing campaign focused on homosexual marriages and children and  bringing them all together: “I liked that they put out an ad recently where I couldn’t even tell that the ad was for Cheerios until the end, because the message was completely different. I think it’s interesting that companies feel social responsibility to put good things out in the world.” – Amy Sandefur

Millennial Stamp of No Way: 

• Stop trying so hard.  On the Kia campaign with hip-hop hamsters: “I think they’re trying so hard. And that kind of turns us off because there’s a lack of authenticity.” – Mamie Young
• Stay relevant. On Mazda’s where they associate cars with iconic figures in history: “There are these commercials that compare a Mazda coupe to Bruce Lee. I just think that’s such a reach.” – Rebecca Baroukh
• It’s 2015 – no sexism please. On commercials using women as props: “I wish they would stop using women as props. Women are not props, they are not headless. They are people who have feelings, desires and a lot of cash to spend on goods. So, stop using women as if they are these soulless, shoe-buying, pink-loving, shrink-it-and-forget-about-it things. It’s so frustrating. A soda company basically said this is man diet soda, and women can’t apply. It was so frustrating!” – Sarah Harburg – Petrich

A Brand That Has It Right: Warby Parker!

• “I like Warby Parker. They’re cheap, they’re good glasses, they look cool.” – Dani Collins
• “[Warby Parker] are socially conscious. They do the ‘give a pair of glasses, get a pair of glasses’ thing. So it’s great to see a company that’s interested in what the consumer wants, and cares about the world in general.” – Rebecca Barkouh

A word of advice from millennials is “keep it innovative, but don’t bombard us, and keep it genuine but entertain us.” With this inside scoop from your target audience and the help of OnCampus Advertising, there is no reason why you’re next college marketing campaign won’t be a success.