Facebook recently attempted to mirror Snapchat’s features after realizing the app’s rising popularity by introducing visual codes, the ability to draw on photos and is in the midst of planning on introducing animated filters. However, Facebook (the owner of Instagram) has recently announced that it plans to show Instagram’s photos in algorithmic ranking (like how Facebook shows timelines) over Instagram’s current chronological feed.

Instagram is widely used across a larger audience of 500 million users, while Snapchat has 100 million users. However, Snapchat has jumped in popularity with millennials and teenagers – with the introduction of customer-submitted geofilters and Live Snapchat stories. Here is a chart that illustrates Snapchat’s jump in popularity:

When marketing to teenagers, it is important to integrate your brand on platforms they are already using. Snapchat is a perfect way for your brand to communicate with your consumers in a fun and friendly way that is tech friendly.