It’s Fall and you know what that means, Sorority and Fraternity Recruitment! Depending on the school, some organizations already have their lovely new members while some are currently going through the tiring process that is recruitment.  Whether you are/were apart of Greek Life, looking in from a marketing perspective they are a great target audience.

Depending on what you are advertising, this excited group of people could be the perfect fit to promote your new fashion company or spread the word around campus for your new communication app.  Greek Life provides a huge network of people and connections making this a group of strong consumers and potentially strong brand ambassadors.  If you can get your product to catch on in one organization, it will catch on in most and then spread to the whole school.  Since it is recruitment season here is a list of the top 10 schools (more than 3,000 students) with the most women and menin Greek Life according to US News.

Top 10 Schools (3,000 + enrolled) With Most Students in Fraternities

1)      University of Texas – Pan American (99%)
2)      Harding University (55%)
3)      Massachusetts Institute of Technology (49%)
4)      University of Wisconsin – Whitewater (49%)
5)      Dartmouth College (47%)
6)      Bucknell University (44%)
7)      Texas Christian University (42%)
8)      Case Western University (40%)
9)      Lehigh University (40%)
10)    Wake Forest University (39%)

Top 10 Schools (3,000 + enrolled) With Most Students in Sororities

1)      University of Texas – Pan American (100%)
2)      Wake Forest University (58%)
3)      Harding University (54%)
4)      Texas Christian University (53%)
5)      University of Wisconsin – Whitewater (51%)
6)      Clemson University (48%)
7)      Southern Methodist University (48%)
8)      High Point University (47%)
9)      Dartmouth College (46%)
10)  Lehigh University (43%)

Utilize this large audience to help be the mouths and faces for your product or service.  At schools where most students are a part of Greek Life, like the ones listed above, once something catches on it spreads and it spreads quickly. On Campus Advertising can help you utilize this group of millennials through brand ambassadors, postering, wall clings, and so much more.