Host different contests during the month of October to have your customers win prizes and access benefits. The contest theme can vary from most creative costume, best celebrity impersonator, scariest photo, or best-carved pumpkin. Encourage your fans to share their photos on social media to build more sales and brand exposure.

Reverse trick or treat.

Dress up in your company’s logo and go around to different campuses and pass around boxes of candy with your company’s logo on it. This is a great way to gain recognition about your brand in a fun way.

Offer limited edition products for subscribers.

Consider selling your products in limited edition colors or packaging to attract interest for your established customers on campus. For example, sell your product in Halloween colors, or alluring fall flavors of pumpkin or apple. Your loyal subscribers will want to get your limited edition product before it sells out.

Don’t stop marketing once November 1^st hits!

Encourage customers to upload and tag photos of themselves with your product the next few days to establish a connection. Consider prizes for contest winners or loyal fans to be gift cards or certificates to your business valid through next Halloween. Therefore, you will be able to ensure that once next Halloween approaches, you are guaranteed repeat consumers.