In order to reach millennials brands must be able to trust their content creators. Content creators understand their target audiences and will not do something to ruin their relationships with them. You may question some of their methods like poking fun through reverential teasing, however it is proven that this can establish brand loyalty. Taking hot content and turning it into advertising is a successful method that pulls millennials in.

For example, The YouTube series, Bad Lip Reading, are clips that guess what athletes and celebrities are saying solely based on lip movements. The series has poked fun at the NFL multiple times; the NFL 2015 installment has more that 19.8 million views. While the NFL could become sour about this representation, they looked at this opportunity as a way to capitalize. They took this hot millennial content partnered with McDonald’s and used it in a joint advertising campaign that was a huge success. Because millennials already chose to watch this on their own time, this type of advertisement was interesting to them and engaged them way more than traditional ads. “The new authority is authenticity.” Millennials judge content on its merits rather than labeling it as an ad.

OnCampus Advertising can get your next millennial focused ad across college campuses throughout the country.