One of the newest trends emerging in today’s global economy is the use of mobile payment systems. Brands such as Apple and Facebook have established new options for payment by linking banking information to your mobile device. By looking at these new trends JWT Worldwide has discovered a few key takeaways for brands to stay ahead of the curve when marketing to the millennial generation.

Companies need to cater to millennial desires for expediency and ease of use.

Millennials only know of a world that is fast and virtually fool proof; they are always on the go and do not want anything to slow them down in their day-to-day lives. Marketers should keep this in the back of their heads when creating a campaign. Messages must be clear, straightforward, and short in order to grab and keep their attention. Placing these ads on millennial hot spots, such as mobile devices and internet browsers, will be the most effective way to reach your target audience.

It’s important to compel consumers to opt in.

Interactive campaigns are the best way to grab a millennial’s attention. There are many different ways to get students to opt in such as linking your online ads to a social media site, or even including NFC chips in your advertisements. Through the use of interactive media, your ad will prove to be more memorable therefore more effective.

Social currencies such as offering free products or services in exchange for social shares can drive engagement.

It’s as simple as that, college students love free stuff. Brand ambassadors on college campuses are a great way to execute the promotion of free products or services. This will allow many students to be exposed to different products they would never think to purchase, and you might just be able to convince those students to continue using your products. Another creative way to implement this idea is to sponsor events on college campuses such as concerts, competitions or original events. If you give students something physical to take home with them, they will be more likely to remember your product in the future. OnCampus Advertising can help your brand set up a brand ambassador program as schools all across the country.

OnCampus Advertising can help you create a memorable and effective campaign that college students won’t forget.