Participate In International Student Organizations
This should be fairly obvious and self-explanatory; you need to attend these kinds of events in order to reach out to international students. This is the easiest way you can reach out to them. You can utilize a booth, give out freebies, and distribute flyers about your products/services, therefore increasing brand awareness among the international student community. You can also post it on their Facebook page as every International Student Organizations group will have one.

Pay Attention to Their Cultural Celebration Events
Depending on the group, different international students will have cultural celebrations throughout the year.  By researching the holiday or celebrations and becoming familiar with the culture of the event, you can gear your product or service towards these students.  Any event with a large group of students is an ideal medium for advertisement. Just make sure you are not doing anything to disrespect their celebration!

Experiment with Campus Programs
There are many organized programs that can be used to reach international students.

• English Tutoring: There are many programs on campus that offer English tutoring class for international students and your business can leave freebies and flyers there to reach international students.
• Volunteer on Campus – Contact the International Student Advisor at your college to see how you may be of service. They’re always looking for volunteers to pick up students from the airport, give rides to Walmart, or give campus tours. You can print your ads on a bus or provide the volunteer with shirts that have you logo printed on.

OnCampus Advertising can help you create a successful marketing campaign geared towards international students or any other specific market. Contact us for more details.