Make conversation on social media.

The hardest aspect of summer marketing is keeping the ties your business has already established during the school year. The tricky part is to stay connected with out of town students while remaining relevant and engaging to those in town or city. The key is to be flexible with your social media marketing plan. Promote contests, coupons, giveaways and deals through social media provides communication with both in and out of town customers. Summer is also a great time for your business to reinvent your brand. It is important to understand that “Out of sight, out of mind” may be applicable, so it is vital to post engaging and entertaining posts on social media often to remind the consumer that your brand is still working hard to provide what they need.

Run an ad in college newspapers.

Many colleges offer summer classes, and at many larger state schools and universities, summer editions of the campus newspaper are available. College newspaper readership is still at high numbers, with many students relying on it for local news, sports coverage and entertainment. Some colleges even offer newspapers to incoming freshman. These special editions will target the mass audience of incoming freshman, who will have your brand in mind as they start their college career.

Use mobile.

Using mobile apps or advertisements is one of the most effective ways to capture a millennial’s attention. Students live for apps, texts and mobile searches when researching into a certain product or brand. Going mobile is a sure way to connect with students wherever they call home during the summer months – and is a great way to stay connected with them through the device they have on them 24/7- their smartphone.