Make sure to go back and revisit last year’s data to see which promotions led to the highest traffic and conversions. What were your customers’ behaviors like last Black Friday? Where were they coming from? What did they respond well to and respond not so well to?
Send Black Friday Emails.
Email marketing was responsible for 27% of sales in 2014, according to Forbes. And according toYesmail, open rates for Black Friday promotions and deals have the highest open rates on the Monday and Tuesday preceding Black Friday. In your email marketing, make sure to keep it fun, simple, humorous, and urgent in order to attract people to visit.
Tap into social media.
Share coupons, promotions, contests, sales and your best deals with your fans and followers on Facebook, Twitter, Instagram and Pinterest by using hashtags. Make sure to attract even more traffic on your social media by requiring a follow or a like in order to participate in a contest or giveaway.
Optimize mobile strategies.
Mobile is not going away and it is only getting more popular, so your business should be ready and prepared to target mobile users. Send coupons or promotions via a mobile app or a clear CTA that connects directly with smartphones.
Keep employees happy and satisfied.
If you want to keep your customers satisfied, the first step is to keep your employees happy. Make sure you have enough employees who are properly trained to handle the madness of Black Friday and offer them incentives to keep them motivated so they can meet and exceed goals.
Hit record.
More and more people are watching videos on all kinds of screens. 55% of people watch videos online everyday, according to Hubspot, and this figure is expected to rise to 79% by 2018. Create video content from anything like a behind the scenes teaser of preparations for the holidays or a festive song. Having fun by being creative with video content is sure to get your video views and your brand awareness.
Contact us at OnCampus Advertising to start your holiday campaign today.