Men are early adopters of new products.

Millennial men are far more interested and likely to buy new technological products in comparison to other generations. They also are more willing to try out new products that prove convenient for them and offer a sense of uniqueness they can discuss with their friends. Marketers have the opportunity to target men with unique and innovate products online. A company that has successfully tapped into this market is the Dollar Shave Club, a business that delivers razors and other shaving products straight to consumers by mail.

Men are more likely to prefer solitude.

Although all millennials are associated with their social behaviors both online and offline, men in general do things alone opposed to women. While women prefer to go out with friends and connect with them on social media, men prefer to eat, travel and shop alone. Marketers reflect this by utilizing women in groups and men often alone in advertisements. Men usually shop and make decisions on their own, while women shop with friends who provide recommendations.

Women make key decisions.

Millennial women have a powerful voice when it comes to making decisions. In fact, 43% of millennial couples believe the female is the primary decision maker. Only 26% believe the male is, and 31% believe there is an equal partnership. Men usually made large purchases years ago, but now women are more independent and more likely to be making major decisions. Marketing materials of a product should focus on the benefits and uses of a product in order to appeal to women.

Women do not want to be gender-stereotyped.

Millennial women are striving for larger and larger goals and breaking stereotypes by reaching new heights in the workplace and are an equal playing field with men, all across the work, home and social sector. Gender stereotyping in advertisements are now outdated practice that is a turn-off for consumers. Forget about using pinks or purples to appeal to women, and create a more gender-neutral packaging and marketing materials. Even cosmetic distributors are hopping on the trend of defying stereotypes by portraying their products with confident and powerful women.