Mobile advertising is the leader of digital advertising in the United States. In the technologically progressive world that we live in, it is vital for advertisers to catch the eyes of the growing class of “mobile-first” users also known as millennials. In the past, there has been a big disparity between the amount of time people actually spend on their tablets and smartphones and the amount of money spent on mobile advertising. However, Business Insider Intelligence believes that this gap will narrow substantially.

Enthusiasm for mobile-optimized ad formats is continuing to grow. Interactive rich media and native ads are becoming more and more popular among the millennial generation. Targeting is also improving along with advertisers’ abilities to effectively utilize this medium. “Business Insider Intelligence predicts that US mobile ad spend will top nearly $42 billion in 2018, rising by a five-year compound annual growth rate (CAGR) of 43% from 2013.”

Mobile advertising is a driving force in millennial marketing; millennials love their smartphones and they love social media. Advertising on these mediums ensures impressions from your target audience and proves to end in successful results. OnCampus Advertising can help get your next mobile campaign started and have college students around the country interacting with your ad in no time.