Mobile Marketing is seen as an essential component of any marketing strategy. In 2013, there was a 75% growth in mobile advertising and that number continues to increase today according to AdAge Mobile Fact Pack. Mobile advertising is great for any type of business; some may only associate this medium with large companies, however small businesses can reap the same benefits if not more because of the rising importance of localized searches on mobile devices.

There is a plethora of statistics that illustrate the effectiveness of mobile campaigns. According to Experian, “58% of Americans with smartphones find mobile ads with coupons or special offers useful,” and according to Google, “57% of Americans use their smartphones every day for searches.”

Smartphones are everywhere now, just look around on the subway or an airport terminal. More and more marketers are realizing that it is pivotal to put themselves directly in front of their targeted customer via mobile advertising.

Although mobile advertising is extremely effective, it is only effective if you approach it the right way. Here are a few tips for a great mobile marketing strategy.

• Provide consumers with a compelling coupon or deal.
  People love coupons, especially college students; they are the biggest suckers for deals and free giveaways. Unlike radio or television ads, mobile marketing allows the consumer to directly click on the ad enabling them to immediately reap the benefits of the special offer. This is one of the best ways to create traffic and gain potential, loyal new customers.
• Target your audience appropriately.
  The best way to accomplish this is through geo-targeting; it will help drive consumers in your location directly to your business! This also reduces the possibility of wasted impressions, and ensures that you are targeting your niche audience to the best of your ability. OnCampus Advertising can help ensure that you are geo-targeting specific campuses and receiving the impressions you were hoping.

• Don’t be afraid to be social!
  A huge percentage of smartphone and tablet users spend a large amount of their time on social media sites. Take advantage of these opportunities! Go beyond social sharing options and create fun incentives for people to do so. If the idea is creative enough, your consumers will soon be doing the advertising for you.

OnCampus Advertising can help get your next mobile campaign set into gear. With our vast knowledge of college campuses and access to IP and mobile addresses, your next mobile marketing campaign will be one for the books, or should I say smartphones.