New Year, New College Marketing Punch List
The incoming of the New Year brings with it countless resolutions, most of which are made every year and will be pushed aside or forgotten about after a month or two. Clickzrecently developed a digital “Punch List” (fancy way of saying “To-do List.”) for marketers. OnCampus Advertising looked at how each item on the list can be applied to online college marketing.It’s no secret that in this day and age, mobile devices are an extension of the finger tips of college students. Not only do they expect to get the information they desire with the click of a button, but they expect instant feedback. So what can we as a marketing and media services company do to respond to these desires?  And how can we do it as efficiently as possible, as to give college students the instant satisfaction they are looking for?With the arrival of 2014, digital marketers must start fresh with a punch list of various tasks that must be carried out, in addition to trying to lose the extra 10 pounds gained over the holidays.Without further ado, here is the 2014 Digital Punch List:

1. Put all data in one place – If data is scattered around in different places, it becomes too difficult to see one customer across channels, and therefore there is no way to improve response. Working with a one stop shop for all college marketing tactics can help consolidate this data.
2. Get ready to share data – At first this concept may sound a bit scary, but customer information should be stored in a way so it can be properly shared with partners, such as social media sites. College students live on social networks, so the better you interact in these environments the more successful.
3. Use data and segmentation – This will build strong eCRM responses throughout the customer’s journey so we can more efficiently manage relationships and keep up with the modern day student.
4. Bring all the numbers together in 2014 – Having organized numbers and stats is crucial in understanding students and the best way to market to them.
5. Integrate with non-digital channels – Even though they might not seem as hip, non-digital channels are still very interactive. OnCampus Advertising offers a wide array of non-digital media offerings, through the use of traditional newspapers, out-of-home displays, brand ambassadors, and campus events. These non-digital channels allow for the building of brand awareness as students go though their everyday routines.
6. Be digital consumer-friendly – Our digital media marketing strategies enable brands to reach students through both contextual and location-based targeting.
7. Be social consumer-ready – Today, the social channel is the connector of all others. College students spend enormous amounts of time on social media networks every day, while both on and off campus. It’s key to implement the right social strategy, consisting of the proper brand image and voice and speed in order to keep up with the ever-changing social trends of students.

There you have it – 7 vital steps to a successful marketing year in 2014 and beyond.  As for that gym membership you renewed yet still are not using… you’re on your own.