People check their email on their cell phones and tablets at least once a day, and more often than they check their computers. Without emails, it would be much more difficult for marketers to reach their audience daily and consistently. Besides calling and texting, checking emails is one of the most popular uses for smartphones.

Customers enjoy staying in the know.

Customers want to hear about the latest sales and promotions because they like to save money whenever they shop. Coupons are what drive online sales and increase in-store sales. They want emails to educate and engage them.

Email seamlessly transitions with other marketing strategies.

Email contains important information that informs consumers about latest posts, serve as a reminder for a social-media message, and alert consumers about an approaching deadline for an offer.

Email marketing offers a considerable return on investment.

Email marketing is extremely affordable. Even if the campaign doesn’t do well, the company doesn’t lose much money, in comparison to failed print, online, direct mail campaigns. According to theDirect Marketing Association, email marketing yields an estimated 4,300 ROI. ExactTarget states that every dollar spent on email marketing offers a return of $44.

Emails convert three times better than social media.

Email marketing works 40 times better at obtaining customers than Facebook and Twitter, and compared to social media, offers 17 percent higher conversion. Email not only converts higher than social media, but people spend up to 17% more when they do buy.

In conclusion, not all email marketing is dead – only email that would be considered boring and spam. Smart email marketing is alive and well.