Create a captivating storyline that will grab your consumers’ attention and keep them engaged for the whole season and beyond. It should tie in all pieces of content in order to prevent monotony. Make sure to design your content specifically for each form of social media (for example Facebook, Twitter, and Instagram). This way if students are taking weekend trips or coming in and out of campus they can keep up with your campaign and remain engaged.

Capture the Essence of Summer

Make your consumers feel young, wild, and free! They’re college students and it’s summertime! Reinforce their youth and bright future ahead of them with vibrant colors, happy-go-lucky songs, and hair down activities. This is the perfect tool to show your consumers that your brand can bring them the happiness that summer can, however your brand is all year round while summer is just a few short months.

Coordinate All Social Media Platforms

As aforementioned, make sure to grab your audience in any which way you can! It’s summer, they are college students, and we all know how much they love their social media. While they’re uploading their sweet and sandy beach pictures to Instagram or tweeting about the delicious ice cream they just had, make sure your content is on any and all platforms in order to grab their attention while they’re posting their summertime fun.

Hashtag

Hashtag, hashtag, hashtag! Why do all of the marketing yourself? Let your consumers do some of the work for you; the best part is they won’t know that it’s apart of the plan and they are remaining engaged while having fun. Incorporate a trendy and simple hashtag into your summer campaign that these students can add on to one of their hair blowing convertible pics. #Liveoutside

Focus on How Your Product Enhances Summertime

Don’t make a campaign where you are simply selling your product or service. Create an ad that will enhance their summer experience and show them how your service will make their summertime fun that much better.

With these tips and the help of OnCampus Advertising your summer campaign will be all the rave, even more talked about then their chocolate dipped ice cream cone.