In the past year alone, mobile commerce grew by 79%, mainly influenced by major spending during the holiday season, according to MediaPost. Consumers are interested in mobile shopping because it is a quick and easy way to buy products with the tap of a finger.

In regards to which smartphone and technology companies consumers prefer, Apple devices remain on top. In the United States, Apple phones are responsible for 45% of mobile revenue, while Android only accounts for 11%. However, the average order value on smartphones differ by the two tech competitors. Android phones are valued at $95, while iOS devices are valued at $114. Smartphone tablets are valued at $89 for Androids and Apple tablets are valued at $108.

It is important to understand that mobile commerce also leaves a lot of flexibility for consumers to place items to buy in their cart and forget about them. The conversion rate on mobile devices is lower than on desktop, because consumers are juggling doing multiple tasks on a smaller screen. Therefore, the biggest challenge businesses face is getting consumers complete their online purchase. The best way to attend to this challenge is to send out a reminder via email or offer limited time coupons to encourage quicker purchase times.

Although mobile commerce has increased steadily during the past years, consumers still prefer shopping for products in physical stores. The switch to mobile commerce will not happen

It is important to keep up with the changes in mobile commerce, as trends are quickly evolving and the impact mobile is having on the marketing world is becoming larger and larger.