10) It has a high pass along readership – college students leave newspapers in classrooms for their peers

9) Large display format – a larger format than online allows for a visual medium that conveys a deeper message

8) Read by college students – Students read their college newspaper for the latest news in and around campus

7) Another touch point – the best campaigns are multi-media, and college newsprint allows for another method to reach students. It works great in conjunction with online and Out-of-Home campaigns

6) Cost effective – College student newspapers tend to be less expensive than their local city counterparts

5) Less clutter – There are less advertisements overall in college newspapers, so this gives you a perfect opportunity to deliver your message with fewer competitive distractions

4) Coupons, QR Codes, and Unique URLs – You can still engage directly with college students using QR Codes, Coupons, or Unique URLs to track campaign success

3) Higher Reader Involvement – unlike television and radio, college newspaper readers are more actively engaged in the content, and it’s not merely background

2) Ideal for Branding – While online ads can generate more direction actions amongst college students, Print is ideal for building brand awareness amongst the audience

1) Print drives users to other platforms – According to the Retail Advertising and Marketing Association, 47.2 percent of shoppers are most likely to start an online search after viewing a print ad