March 18, 2016
A few months ago, we discussed the top food brands that millennials give thumbs up to. The ad agency Moosylvania surveyed 3,500 college students to ask them what their favorite brands were and why. Here are the top ten retail brands college students in their 20s love:
10. Hot Topic
Hot Topic has extended beyond a clothing destination for millennials. It promotes a lifestyle revolving around pop culture and the latest happenings in the music industry, as the store even sponsors music events and concerts.
9. Old Navy
In recent years, the bargain-clothing store’s digital campaigns have been a tremendous hit. Its Christmastime Vine contest created a buzz among millennials and its #Unlimited back to school advertisement hit over 12 million views on YouTube. The company also endorses stars like Julia Louis-Dreyfus to endorse marketing content that has continuously been successful among millennials.
8. Converse
Converse sales have steadily increased over the past years, as more and more millennials favor wearing them around campus and to work. Their “Made By You” campaign lets their consumers express how Converse fits into their own individual and unique lives.
7. American Eagle
This clothing company has managed to avoid using low prices to kick start revenue, unlike the fate of its competitors. The real winning aspect of American Eagle is its lingerie spin off Aerie, which prides itself on its airbrush-free advertisements. Since getting rid of Photoshop, their sales have skyrocketed.
Nike’s Jordan brand sneakers are popular among millennials, as it is a billion dollar market. On different reselling sites such as eBay and Craigslist, consumers are selling this collectible footwear.
Adidas is now offering customizable shoes to appeal to the millennial generation. They are also working on speeding up the turnaround process of having their items go out to stores after they are out of design.
Forever 21 is an undeniable hit among college students because they offer the latest fashions at prices that do not hurt millennials’ wallets.
Walmart has been raising their standards this past year by giving workers a raise and pledging to adapt higher standards to food treatment.
Target was the founder of “cheap chic” a few years ago and have stood by that promise today. They offer designer spin offs such as Isaac Mizrahi and Lilly Pulitzer at unbeatable prices. The company has also worked hard to make it a go-to destination for all students’ back to school needs, including dorm and school supplies.