- Nestle
The company’s “social art” campaign for their product Nescafe has been a real hit among young adults. The campaign involved customers sharing pictures of their latte art of self-portraits online and on social media using the hashtag #minime.
- Subway
Although Chipotle has dethroned the company as the most-loved healthy fast casual food, the brand has maintained a strong following and popularity.
- General Mills
The company’s FiberOne brand has made its advertisements entertaining and its contests enticing. For example, the #FiberOneCheesecake campaign gave consumers an opportunity to win cheesecake for an entire year.
- Wendy’s
Wendy’s emphasizes fresh and quality ingredients by making every burger made to order and not freezing beef. Their new product lines such as pretzel cheeseburgers also quench millennials’ appetite for trying new and creative products.
- Trader Joe’s
Organic food, one of a kind products, and low prices. What’s not to love for millennials? It also maintains a strong brand identity and culture through its Hawaiian themed stores and punny signs introducing their products.
- Pizza Hut
The brand proved they are not afraid to innovate with its movie-projector boxes. They also aren’t afraid to experiment with pizzas – such as the hot dog stuffed crust pizza that intrigued the Internet.
- Kroger
Their loyalty cards track what customers buy – but shoppers receive rewards that respond to their specific shopping needs and preferences.
- Kraft
The company earned major brownie points after announcing it will get its macaroni and cheese color from natural spices instead of artificial additives. Theirs ads also look like GIFs which appeal to millennials and their obsession with Reddit and Tumblr.
- Chipotle
The company’s focus on sustainable agricultural practices, quality and fresh ingredients, and fun social media marketing campaigns have made Chipotle the king of fast-casual.
- Chick-Fil-A
The company has a cult following – as their most dedicated fans have even dressed up like cows to earn free food with its Eat More Chikn campaign.
- Whole Foods
Whole Foods is known for delivering organic fresh and quality food and suggesting healthy recipes to their consumers.
- Taco Bell
Taco Bell wowed its audience with its waffle tacos. Its breakfast campaign has facilitated the brand to obtain an Internet-friendly and innovative culture that rewards its loyal fans with free food and fun contests.
- Hershey’s
Hershey’s has joined the bandwagon and removed artificial colorings from its chocolate. They are committed to making their products with ingredients that are simple, local and fresh.
- Kellogg’s
Cereal sales have been lagging in recent times, but the company has managed to stay afloat with digital campaigns.
- Frito Lay
Lay’s hit the jackpot with the Do Us a Flavor campaign. People were connected, engaged and interested in designing and trying new flavors – and some winners have even gotten their flavors produced internationally.
- McDonald’s
The brand has been introducing fresher ingredients and customized burgers in order to keep up with the rising competition of fast-casual brands.
- Starbucks
Starbucks has recently expanded its food menu to include different options to cater to different flavors and tastes. For example, they introduced food such as edamame hummus sandwich wraps, kale smoothies, and even wine at some locations. The company also allows consumers to have a say in what comes next on the menu – as they had customers vote on new Frappuccino flavors over the summer, granting the winner the lowest price.