1)      Content Marketing is Bigger Than Ever
In order to establish authority and trust, companies consistently need to be creating valuable content which involves relevant information that is entertaining to its target audience and provides insight.  The top content marketing strategies, according to the Content Marketing Institute, revolve around social media, articles on a business’s website, eNewsletters, and videos.  This trend supports the idea that it is more beneficial to concentrate on inbound marketing.  Instead or marketing to the masses, it is better to produce valuable, engaging content designed for a specific audience, such as college students.

2)      Social Media Marketing Requires More Diversity
In the past, businesses were limited to a few social media sites for marketing such as Twitter and Facebook.  Now-a-days, there is a plethora of flourishing social media sites such as Google+, Tumblr, Pinterest, etc. By opening up marketing options and diversifying networks, companies will become more recognizable by building brand equity.

3)      Image-Centric Content Rules
Consumers want easily and quickly digestible ads, therefore we have seen the popularity of image-based content.  Infographics are also a great way to incorporate imagery with minimal text.

4)      Less is More
We have recently seen that simplicity goes a lot further than in-depth messages. Not overwhelming consumers with hype is essential; just look at brands like Apple and Google.

5)      Mobile-Friendly Content is Necessary
According to Forbes, “87% of connected device sales by 2017 will be tablets and smart phones.”   It is extremely important to provide a positive experience for consumers while browsing using a mobile device. Since this is a constantly growing trend, if you do not keep up with it you will lose costumers to competitors who have adapted.

6)      Ad Retargeting Grew in Effectiveness
This trend utilizes browser cookies to track the websites that users visit.  Once they leave a site, the services and or products they have viewed will later be shown to them as advertisements across different website s which builds familiarity with a brand.

7)      SEO and Social Signals Are Even More Intertwined
Social shares are starting to have a huge impact on rankings in search engines and they are serving as a stamp of approval.  There is a chance that social shares will match or even surpass traditional inbound links by the end of 2014.

On Campus Advertising can help you keep up with these top trends in order to have the best advertising campaign possible.  College students are the most technologically apt generation and are always the first to know what’s new.  They are the perfect target audience to test out these news trends on, and we can help you make it work!