Promote through social influencers.

Millennials are constantly on their smartphones and consume social media multiple times a day. Technology is key to how they stay connected with current events, social media, and happenings with their friends, family and peers. They also pay a great amount of attention to social influencers – celebrities, public figures and bloggers. This also includes social media influencers – people who post YouTube videos, have a large following on social media sites such as Instagram or Twitter, sponsor certain events, or are simply friends or acquaintances. Millennials are inclined to purchase products from social influencers – according to Kissmetric, 93% of millennials surveyed have made a purchase based on a social influencer’s recommendation. A great way to promote your brand through social influencers is to start a brand ambassador program to spread glowing recommendations about your product on college campuses.

Assemble creative ideas on mobile.

Just under 90% of millennials are constantly gripping their smartphones. Therefore, it is important for brands to focus their advertising on being creative, innovative and engaging on mobile through apps, pay-per-click ads, and sponsored social media posts. The key is to establish relationships with millennials that will lead to brand loyalty and buzz about your product. Create mobile ads that have the look and feel of native social media content in order to engage with your consumers in the most natural way possible.

Reward them with a loyalty program.

Many big brands offer loyalty programs, such as Starbucks or Dunkin Donuts. Almost half of millennials are interested in sharing a product or service on social media to receive rewards or discounts. Provide a great customer experience, service and product at a great deal and your brand will have an endless amount of supporters and promoters. Additionally, having your most loyal consumers sign up for a rewards program will establish a solid customer base and encourage long-lasting customer relationships.