August 2, 2016
The latest trend in communicating with college consumers, and perhaps one of the most effective ways, is implementing a brand ambassador program. Brand ambassadors are not limited to big brand names – in fact, many startup businesses and other small businesses can spread the word about their company most efficiently through them. Why are they so effective? It is because people love brand ambassadors. What is a brand ambassador? There are two types. The first is a well-known or famous individual who is paid to represent or be the face of a particular brand. However, brands are now f Read MoreJune 3, 2016
Brand ambassadors are a great tool to assist up-and-coming businesses in getting their share of the market and building loyal customers. They are at your company’s service to represent your brand, promote your product as well as provide an identity to your brand in terms of appearance, values, voice and demeanor. Whether your business is a small one that is just starting to expand, or an older company looking to tap into the college market, brand ambassadors are the not-so-secret key to marketing success. College campuses are often large places filled with diverse students who have many di Read MoreJanuary 20, 2016
Most brands looking to target college students have found that incorporating brand ambassadors are a crucial part to their marketing strategy. However, only a certain amount of brands have managed to get involved in college students’ daily lives in a creative and non-intrusive way. These companies have succeeded in doing this by paying attention to what their consumers are thinking and establishing a trustful relationship with them. Brand ambassadors can be described as walking and talking personification of your brand. Although it may seem like college students do not have that m Read MoreDecember 4, 2015
Millennials are more likely to show off their purchases and recommend a brand through product reviews than older generations, according to a study conducted by Sprint. Because millennials feel the need to share, look for information, and want to consult their closest peers before making a purchase, brand ambassadors are the effective way to go to get your brand talking. Here is how to make the most out of this generation’s vast purchasing power. Make them feel like the expert. It usually takes years of professional experience and knowledge to be looked upon as an expert. However, Read MoreAugust 6, 2015
Greek life is an omnipresent aspect of college that is as historic and traditional as college itself. Nine million college students around the nation are members of a Greek organization. For many businesses, Greek life students are the perfect target demographic – they have money, are influenced by their fellow sisters and brothers, and attend many college events in large groups. Here are some tips on how to efficiently market to the largest and unified demographic on college campuses. Get in their territory. College Greeks have an extremely busy schedule all year; therefore busine Read MoreJuly 30, 2015
As the back to school season is vastly approaching, millions of students are entering or returning to college in the fall with a vast amount of spending power. They will arrive on campus willing to spend on the latest gadgets, trends and clothing to prep for the upcoming year. Businesses should look make their brand visible and recognizable on campus by investing in campus advertising campaigns. Successful campaigns are attentive to the needs of this tech-savvy, on the go demographic that will easily dismiss the hundreds of advertisements they see daily. Here are some tips to obtain the most Read MoreMay 5, 2015
Recruiting college brand ambassadors is key to having your brand gain popularity and receive recognition within the youth audience. Ninety-two percent of people surveyed in a research studyconducted by Nielsen said they trust recommendations from friends and family more than all other forms of marketing. A successful brand ambassador program for your business will improve your social standing, increase brand recognition and trust, and secure access into a lucrative market. Here are some important strategies to launch a successful long-term brand ambassador program designated for col Read MoreFebruary 13, 2015
We live in a socially networked world. While for some generations this is still a relatively new concept for, however millennials have grown up in this world and haven’t known anything else. Because of this, millennial consumers are best served by one person who can pitch a product or brand, close the deal and provide ongoing care. College brand ambassadors are the answer. It’s not just about the sales. Okay, in the end it is about sales from a business owner’s perspective, however the customer is looking for something more. They don’t just want to be sold something, t Read MoreNovember 21, 2014
One of the unique things that all college students know about before even arriving on a college campus is that over the course of the next four years they will receive more free t-shirts than they could ever fit into their dresser. While t-shirts and other free swag have always been a prime way to spread brand awareness, it seems that today’s college students are beginning to see through the tricks and are looking for more meaningful connections with the brands that they choose. So what are marketers supposed to do to connect with millennial consumers? Leave them with a stor Read MoreAugust 8, 2014
Print – Advertising in campus newspapers is a classic way to reach college aged students. The majority of college campuses around the country have widely-read publications, with plenty of space for diverse and varied methods of advertising; including placing different print ads throughout the newspaper, or inserting pre-printed flyers and coupons into each paper. Online – Many college newspapers have begun publishing online as well. This allows for students past, present and future to stay up to date on what is happening on their campus. Placing banner ads on these websi Read More