August 30, 2016
College newspaper readership is still a largely popular advertising medium, according to a study we conducted here at OnCampus Advertising. Over half (53%) of respondents at 25 major US universities said they had read their college newspaper in the last 7 days. In April and May of 2016, we conducted an online media consumption survey at 25 large US universities. By running an online advertising campaign on 25 college newspaper websites, students and faculty could click on a banner ad leading them to the survey. The survey obtained 309 responses, 141 from college students, 77 from alumni and Read MoreAugust 23, 2016
In comparison to other demographics, millennials are more interested in products relating to the Internet of Things. It shouldn’t be a surprise that almost all (87%) of millennials own a smartphone, which is a similar percentage compared to older generations. However, millennials are almost two times more likely to own a smartwatch than non-millennials, according to MediaPost. 44% of millennials own one, compared to 22% of non-millennials. Teenagers are also catching on to the smart watch trend. Marketing company Adestra discovered through their survey that 9% of teens are likely Read MoreMarch 11, 2016
Although today’s emphasis is on everything mobile and online, the paper coupon is still a valuable asset to any marketing campaign. Since college students are always looking to get some bang for their buck and love a good deal, it is beneficial to include coupon advertising in your company’s marketing strategy. In order to maximize promotional efficiency and effectiveness, careful analysis of all the coupon methods is an important step. There is a variety of methods to consider when utilizing coupon advertising. Listed here are a few methods and how they meet different marketing goals. Read MoreJanuary 14, 2016
With print newspaper readership declining throughout most generations, one would think it would be almost dead in the millennial generation. However, it is quite the opposite with college newspapers, which have a very high readership rate. Although there has been a decline in traditional print newspapers, research conducted by the College Media Review found that college students are still more likely to read their physical college newspapers than online versions. Here are a few reasons as to why college newspapers remain strong during this digital age: College newspapers possess man Read MoreJanuary 13, 2016
Experimental marketing gives marketers a valuable strategy to connect and engage with millennials. What is this type of marketing exactly? Experimental marketing is a type of advertising that focuses on providing consumers with a certain brand experience. Instead of verbal or visual communication such as print advertisements, experimental marketing utilizes as many senses as possible in order for consumers to immerse themselves in a brand experience. Because millennials (and college students especially) emphasize experiences over a physical product, engagement marketing not only promotes awa Read MoreAugust 17, 2015
Students will return for a new school year armed with the latest gadgets, laptops, and smart phones. However, despite all these technologies, millennials still gravitate towards their college newspaper to obtain their campus news. Print advertising is far from dead, and with college newspapers getting ready for the return to classes, now is the time to start a print advertising campaign. Not sold on the impact of print advertising? Here are some advantages of the print ads. Print maintains an aura of seriousness. People tune into what college newspapers have to say, especiall Read MoreMay 26, 2015
College newspapers have kept strong readership, while nationwide papers experience a decline in circulations. As college newspapers digital platforms continue to grow, print remains a viable resource. College newspapers still meet the obligatory goal of promoting campus events and helping students connect with various services, but to keep students’ attentions, college newspapers refocused their editorial. To keep students interested in their content, college newspapers have adopted different approaches for its print and digital media. Stories that cover trending topics are featur Read MoreMay 20, 2015
Once your brand learns how to successfully market and capture the attention of millennial college students (click here for more information), the next step is to solidify consumers’ loyalty to your brand. Millennials can be a difficult group to market to, as they are more complicated than generations previous and their behaviors stray from the expected. Millennials are comprised of the 21.6 million students in college today, and they wield an immense buying power that is only growing. By 2017, millennials will have more spending power than any other generation. Obtaining their loya Read MoreMay 7, 2015
Here are 10 quick facts about the college market and college newspaper advertising There are 6 Million College Students in the US Students have an estimated $163 Billion in Discretionary Spending 68% of 18-24 year olds still react to advertisements in print newspaper (i.e. use coupons, visit website etc.) There are over 1,200 college newspapers The average circulation of a college newspapers is 4,000 Over 75% of the college newspapers offer 4-color Beyond standard print placements, many college newspaper offer solutions such as inserts and post-it notes on the Read MoreApril 10, 2015
It is commonly said that in the near future print media will take a backseat to mobile and digital advertising. While this may be true when looking at the broader spectrum, this does not seem to ring true for the college market. College newspaper readership remains steady despite the rise of mobile technology and social media. College newspapers are a free service provided by the university. They are distributed on a daily, weekly or monthly basis (depending on the school) and contain pertinent information that directly affects the reader. Students are seen around campuses and in cl Read More