July 21, 2016
Although we are only halfway through 2016, the growth and importance of mobile marketing has increased dramatically. Consumers are relying on their mobile devices such as smartphones and tablets for more than just checking emails or sending text messages. These devices have become a part of consumers’ every day lives. In fact, a Facebook study found that 73% of people always have their mobile devices on their person. Mobile usage is skyrocketing and is showing no sign of slowing down. Therefore, it is important for businesses to focus on the three pillars of mobile marketing: Emai Read MoreJuly 14, 2016
The highly popular mobile game Pokemon GO has been generating massive headlines, and the hype has only just begun. The mobile app’s game developer Niantic is preparing to amp up their strategy from a gaming and advertising point of view. The mobile app uses augmented reality to send players on a quest to hunt and train for Pokemon in the real world. The app became so popular that it hassurpassed the dating app Tinder on Android device installs and has more downloads and revenue than any other iPhone app in the US. Additionally, the Guardian also reported that Pokemon GO’s active users Read MoreJune 21, 2016
Summer is one of the best times to attract new customers. With school out, there is more time for students to spend money, along with the fact that many college students that return home get a summer job or internship. This provides an opportunity for businesses to entice consumers with sales, promotions and discounts. The product categories that benefits the most from summertime are clothing, travel, tourism, outdoor items, entertainment and local goods. Here are a few mobile marketing strategies to use this summer: Promote offers on mobile channels to push mobile-driven sales. Read MoreMay 3, 2016
It is slowly becoming a mobile world, with over 71% of millennials owning a smartphone and checking their mobile devices 18 hours per day. With most universities wrapping up their spring semester and college students are packing to go back home, it is important to keep engaging with these students wherever they are through mobile. Here are some tips for your brand to maximize the impact your brand has over mobile advertising. Proximity. Eighty-two percent of smartphone users use mobile search engines to look up local businesses, according to a survey by Consumer Barometer. Smar Read MoreMarch 29, 2016
Mobile marketing has increased exponentially in popularity the past few years due to the takeover of smartphones. Mobile transactions has made multi-tasking easier on mobile devices – consumers can pay for their coffee with the scan of a barcode or pay their bills with the click of a button. According to research conducted by eMarketer, over 70% of mobile users have made a purchase on their device in the past year. Mobile Devices Allow for Impulse Purchases The internet provides so many possibilities for different retail purchases. According to a Pandora survey, over half of mo Read MoreMarch 24, 2016
The latest trend of mobile marketing is the mobile commerce movement, as more and more people are shifting their desktop buying habits to their mobile smartphones. While app and mobile website usage has increased, the time for mobile commerce and smartphone purchasing is now. The significance of online purchasing is confirmed by the fact that Chinese e-commerce Alibaba is now expected to surpass Walmart for the title of the world’s largest retailer based on sales revenue. In the past year alone, mobile commerce grew by 79%, mainly influenced by major spending during the holiday se Read MoreFebruary 8, 2016
According to an Email Marketing Compass report by Yesmail, one-click mobile buying is finally becoming a reality among consumers. In the third quarter of 2015, iPhone revenue increased by 13.1 percent, which is a year-over-year gain of 46 percent, with total mobile revenue up 9.9 percent than it was last year. What is driving this spike of consumer purchase? The takeover of smartphones and the popularity of mobile purchases. Smartphones have becoming larger and larger ever since Apple’s first introduction of its iPhone in 2007. Larger screens allow users to do more on their smartphones Read MoreNovember 23, 2015
It is no secret that mobile marketing is one of the largest channels to target millennials on. In fact, many businesses have adopted a “mobile first” attitude in their marketing strategies. And some recent statistics released by Facebook have reinforced this attitude – it stated that it has 1.39 billion mobile users out of its total base of 1.55 billion. It also receives 78% of its revenue from mobile ads, which is up 66% from the third quarter of 2014. Like Facebook, Twitter’s active 320 million users are mobile. Here are a few key trends that marketers should follow to engage the Read MoreOctober 28, 2015
Mobile design and optimization is no longer considered a secondary add-on to business’ online marketing strategy. Today, the desktop is now seen as the secondary device – as more Google searches are now coming from mobile than desktop. Your business’ marketing efforts should reflect these shifting presence of online channels. Mobile Design It is still a commonality that Web designers construct a website that isn’t mobile friendly. In the past years, it is considered a necessity that companies’ websites have either a mobile website that seamlessly translates content from Read MoreOctober 2, 2015
The mobile platform of advertising is one of the most important platforms to advertise on in order to attract college students to your brand. Millennials are always on their smartphones all hours of the day every day. IAB and Qriously conducted a study of college students aging from 17 to 25 to see to what extent mobile advertising affects them. Here are their results: Mobile advertising is noticed by millennials. Mobile is the top medium where college students see relevant advertisements, ruling over other outlets such as TV. Additionally, college are more likely to recognize mobile Read More