August 26, 2016
Millennials are flocking to brands like Nike, Under Armour and Lululemon for one reason: they are tricky customers. They prefer spending money on experiences rather than tangible products and are picky about the clothing they buy in general. Consumers tend to buy athleisure products over traditional clothing because athleisure clothing promotes a certain lifestyle and a wide range of activities. However, with the large range of athleisure brands in the market – which ones reign on top? Jeff Fromm, a consultant from the research company FutureCast, believes Lululemon, Nike and Un Read MoreAugust 17, 2016
Millennials have captured the minds and hearts of marketers everywhere. This is due to the fact that they are extremely different from previous generations, which means that they require a unique marketing approach. Over 10,000 millennials turn 21 in the US alone every day, which means that more and more consumers are fully entering the job and consumer market. It is important for marketers to comprehend the millennial mindset in order to learn how to advertise to them more efficiently. Here are some five general trends that are applicable to most millennials: Millennials: More than a Generat Read MoreMay 6, 2016
Beyonce has gotten everyone in the world talking about Lemonade – and not the refreshing summer drink, but her latest album (and film) drop. She has truly created a brand for herself – and earned millions of fans by marketing her music and her attitude to the fullest. Here are a few tips to keep in mind for your brand to enjoy Beyonce status in your industry. Integrate multiple channels to increase consumer experience. Although Beyonce was not the first to introduce a visual album, Lemonade intersects film and music. As such, her fans gathered a much fuller experience from wa Read MoreMarch 8, 2016
There is one thing that gets college students through classes in the winter – spring break. It is a week where students from all years, majors and schools meet up at a few popular warm destinations and celebrate a week without class or responsibilities. Over the years, media outlets have hyped up the concept of the spring break experience so much that it can often be considered a national holiday in college students’ eyes – making it one of the most anticipated events of the year. Every year, businesses scramble to obtain a piece of the $208 billion yearly market. Destinations, parties a Read MoreMarch 3, 2016
What was once simply a way to attract consumers – now it is becoming a product of its own due to innovation, beauty travel size restrictions and consumers’ willingness to try new products from a variety of brands. The largest push of this change comes from innovative startup companies like Birchbox, Ipsy, and Julep, which supply consumers with various beauty samples every month. The increase in online shopping and the popularity of beauty samplers around Christmastime has accounted for the popularity and rise of samples – switching their reputation as freebies into marketed valuable pr Read MoreFebruary 19, 2016
There are many myths about how to engage college students as a business. Some brandsbelieve it is best to attract college students through crude humor, others by utilizing freebies orcoupons. Here are some facts that will provide insight into the life of college students. TeenLife.com compiled a list of seven statistics and facts about the modern college students that brands should be aware of in order to engage them. 1. On average, students spend more than $13,000 per year. Of this amount, about 19% is allocated towards discretionary items. This means students are spending ab Read MoreDecember 15, 2015
It’s no secret brands millennials love receive a lot of buzz, recognition, and following to see what they do next. With these tips, every company regardless of size will be able to obtain the kind of recognition and following that millennials strive for in a brand. Lose focus on the concept of life stages. Millennials have strayed far from the traditional life cycle stages that their parents followed. It is no longer safe to assume that college students are starting at age 18 or 19 and every 22 year old has a degree. Instead of focusing on life cycle stages, focus on social group Read MoreOctober 16, 2015
Millennials are the most populous, educated and diverse generation in American history. Businesses aiming to target this demographic and try to sell them a product or service should leave behind all of the cliché stereotypes about this technology-heavy generation and focus on data and behaviors to truly understand what they want. Here are some facts and statistics every business should know about this coveted demographic: They have an incredible amount of spending power. The projected purchasing power of millennials over the next five years is estimated to increase 133% from $600 Read MoreOctober 9, 2015
Magnetic and Retail Touchpoints surveyed over 200 consumers about their wants, needs and shopping preferences online. The survey illustrates the obvious – consumers do not like or want to see ads they consider to be “irrelevant.” The consumers were asked which of the following experiences was most frustrating to them. Here were the results. Which of the following experiences are most frustrating to you? So what exactly defines relevance when it comes to online advertisements? The following chart shows what consumers are looking for and what kinds of content and informat Read MoreAugust 25, 2015
When it comes to having your business be portrayed in the most positive light, it is important to keep in mind the differences businesses may have with its consumers. Deloitte’s 2015 survey of millennialsdelve into their opinions about businesses in developed markets – what businesses are doing right and what could be improved upon. The company surveyed 7,800 millennials from 29 different countries on how market leaders can make significant changes to attract and retain future workers and leaders. Here is what they found: The Intention Gap Millennials overwhelming believe tha Read More