August 11, 2016
According to Adobe, millennials spend almost six hours a day checking their email. Businesses can take advantage of this amount of time spent reading emails to focus on their email marketing strategies. The following are some tips marketers can use to make a large impact on millennials through the email channel: Break away from the ordinary. According to Radicati, over 215 million emails are sent every day, and this number will only increase over time. It is essential to set yourself apart from the rest in order to increase open and engagement rates. The subject line is a crucial a Read MoreAugust 5, 2016
Businesses are constantly facing the challenge of obtaining new customers and engaging them into the workings of their brand. There are many marketing channels businesses can use to get their message out to their target audience. Email marketing is a strong channel for marketers to connect and engage with potential and existing customers. Campaigner recently conducted a study to show how email marketers can implement a lasting first-impression email marketing strategy. Here is what they found: Start off with a warm welcome. According to the survey, 60% of marketers feel they aren Read MoreJune 17, 2016
The email-marketing channel proves to be an important one for marketing to millennials. According to a recent survey by Adestra, 68% of teens prefer to engage with businesses through email, as opposed to 7% for both text and push notifications. Dormify, a dorm décor company, has found success in their recent email marketing strategy. The New York based startup recently saw a 92 percent increase in revenue from email marketing and doubled its web conversion rate. “Before you can market effectively to a younger audience in particular, you need to establish a solid brand and produ Read MoreJune 1, 2016
What is the first thing you do when you wake up? For millennials, it is a habit to reach across the bed to light up their smartphone. According to a report from IDC Research, 80% of smartphone users check their devices within 15 minutes of waking up in the mornings. When it comes to this demographic, it is critical to understand that millennials treat technology differently than other generations. Marketers must realize that the strategies they use to approach email marketing is synonymous to their success rate. Here are some tips to keep in mind before pressing send on that email: Read MoreApril 12, 2016
Email marketing provides one of the highest return on investments, according to a survey byEconsultancy, with 58% of those surveyed saying email delivered excellent or good ROIs. Sending emails to consumers can help solidify brand loyalty and keep your consumers coming back for more. In order for your business to take more advantage of al email marketing has to offer, follow these dos and don’ts: Do: Use personalization. Don’t: Send the same email to every recipient. Personalized emails encourages six times higher transaction rates, according to Experian. However, the company al Read MoreFebruary 24, 2016
In 2016, more and more people are striving to hit “inbox zero” – a state in which consumers get rid of their thousands of unopened emails in favor of having a cleaner inbox. Therefore, marketers and businesses should be smarter and more in tune with what consumers want from marketing emails. Here are some email marketing trends to delete from your inbox for the remainder of 2016: Sending emails without an unsubscribe button or link. While it may appear to be counterproductive, it is very important to provide readers with the choice to opt out of receiving emails from your Read MoreFebruary 5, 2016
With over 144 billion emails sent out every day, it is no wonder why email marketing is a top channel to engage and interact with consumers. However, among all the emails piling up in inboxes, it can be easy to get lost in all of the noise. To make sure your message stands out against the rest, be sure to use these successful strategies during your brand’s next email marketing campaign. 1. Be wary with using the recipient’s name in emails. The practices of using the person’s name in an email greeting is not as effective as it appears to be. According to a study conduc Read MoreOctober 23, 2015
It is difficult to argue that receiving emails isn’t met with the most positive reaction. Why? Becausewe’re inundated with emails multiple times a day – the average person receives 121 emails a day. Business emails account for 108.7 billion, while the human race as a whole gets 193.3 billion. Therefore, there must be a good reason as to why email circles the globe to the extent it does. We don’t hate all email – just the ones we aren’t interested in reading. Consumers still get real benefits from email, and marketers get a payback as well. Here are seven statistics that prove ema Read MoreSeptember 24, 2015
Email marketing has become an increasingly popular marketing medium in the past years. One of the reasons behind its popularity is due to the fact that it is a very contextually aware system – meaning emails have the power to sense the environment it strives to create and adapt its behavior accordingly. Here are some characteristics of email campaigns that successfully tailor its messages to make it relevant to target audiences. Identity & Activity Although identity and activity are considered two different characteristics, the two can be defined as the same in the world of mar Read MoreJuly 27, 2015
Email is an up and coming platform to attract college students, as college students are not just constantly checking social media on their phones, but checking their emails. Email revenue has increased over 12 percent in 2015 in comparison to last year, according to Yesmail’s latest quarterly email marketing report. Yesmail analyzed millions of email marketing emails sent during the first quarter of the year to discover that the proportion of email clicks increased 10 percent, with mobile accounting for 45 percent of all email clicks. The company claims that the growth represents a perma Read More