July 6, 2016
Many companies emphasize their brand experience when marketing to college students. A constant issue marketers face is how to understand in order to take these experiences to a deeper level in order to create value. Here are a few tips marketers should know right now to connect on a deeper level with their millennial consumers: Quality over quantity. Young trend influencers (called millennial influencers) are more skeptical than previous generations and are wary of the messages brands send out to their consumers. Businesses should invest in providing a higher quality experience for Read MoreJune 28, 2016
It is wise for businesses to eye up the college student market – they are a consumer base that are willing and able to be loyal to your brand, talk about it with their friends, and keep buying from you in the future. However, with so many companies seeking out this lucrative market, it is important to distinguish your brand from its competitors. Here are a few tips for your brand to amp up its strategy: Be where they are. You will need to be where the students are. Whether it be on campus in the dorms, or on their social media newsfeed, it is important to get on their level i Read MoreJune 10, 2016
Not every millennial is created equal, and it is important for marketers to understand the different segments in this demographic. There are a myriad amount of tastes and interests across the spectrum of college students, and gender is one of the subcategories that should not be ignored by marketers. Here are a few key points of difference between millennial men and women: Men are early adopters of new products. Millennial men are far more interested and likely to buy new technological products in comparison to other generations. They also are more willing to try out new products Read MoreMay 24, 2016
It may seem that today’s college-aged generation would like nothing better than to scroll their smartphones and communicate through emojis and Snapchat. Yet brands are finding a new way to communicate with this coveted market by bringing them back to a time before smartphones and technology. Nostalgia is a longing for the past, or a desire to re-experience events that occurred years ago in childhood. The feeling draws positive experiences and events that occurred during the childhood years. In our younger years, there are less outside influencers that would sway opinions on certai Read MoreMay 17, 2016
The millennial market is not an easy generation to target, especially for established brands that have not previously advertised to the generation before. However, with the right understanding of your target audience, it is possible for your brand to spread like wildfire. According to the US Bureau, millennials make up 75.4 million people, and have even recently surpassed the nation’s 74.9 million baby boomers, making them the largest generation to date. Here are three marketing tips to turn your brand into a magnet for millennials: Promote through social influencers. Millennia Read MoreMay 10, 2016
Millennials are arguably the most important and valuable generation to market to. Therefore, it is important to understand how to interact with this coveted demographic. Here are a few brands that are succeeding in interacting with millennials. Airbnb – providing content with substance. Millennials do not prefer hard selling – rather, they are interested in learning information about your brand or product that has meaning or purpose besides to sell the product itself. Viral videos, infographics or stories within advertisements should provide content that is both entertaining Read MoreApril 29, 2016
When it comes to marketing a product, many differentiators can help your product stand out among others. When designing a product, keep in mind these specific categories that can help your brand gain loyal customers that want to build a long-term relationship with you. Category 1: Create and sustain quality. Design – Is your product visually appealing? Is the hardware, packaging and prints unique or eye catching? Emphasize experience – Make your product easy to use and share with others. It should be essential to making and keeping the memories and moments of your consumers’ Read MoreApril 26, 2016
Today, it is extremely easy for consumers to have endless options for whatever they choose to spend their money on. In order to market to college students specifically, it is important for brands to understand why they buy certain products. Below, here are the main reasons why (and what) college students spend their money on: In celebration of major events or accomplishments. Getting into college, graduating high school, getting that college degree, or even getting an A on that difficult final all warrant a celebration of spending money – on a party, on dinner, or other new ite Read MoreApril 22, 2016
Millennials make up about one-fourth of today’s population at 77 million people, according toBusiness Insider. They stand at the forefront of change in the marketing world in the past decade – driving the trends of social media and digital marketing just to name a few. However, the standards that they hold and the tastes they prefer are difficult to pinpoint as a business. Because advertising to this generation is as difficult as defining the generation itself, here are a few facts to keep in mind when starting a new marketing campaign. They spend most of their time on t Read MoreApril 19, 2016
Summer break is a crucial time for businesses looking to enter or stay invested in the market of college students. In the summer months, there is a mass exodus of college students as they leave their respective campuses and pack up to go to the many places they call home. However, the summer months do not have to be labeled as such a scary, unprofitable season. There is plenty of potential for businesses to establish a solid relationship with college students in the summer months. With these tips, your business will be sure to establish a solid foundation that will last until the back to sch Read More