April 15, 2016
Snapchat is now teenagers’ app of choice, according to a recent survey by investment bank Piper Jaffrey. In fall 2015, 33% of 6,500 US teens surveyed said that they considered Instagram their top priority of mobile applications. Now, that number has decreased to 27%. Meanwhile, last year 19% of students said they considered Snapchat their most popular app, and today that number has increased to 28%, out beating Instagram. Twitter is continuing to decline in popularity, while Facebook is still high in the rankings. Facebook recently attempted to mirror Snapchat’s feat Read MoreApril 8, 2016
With all of the social media and technology out there, the power to influence the popularity of products has shifted from the brand itself to the consumers. Customers have the power and choice to listen to what your brand is saying and want to keep buying your products. Many large-scale brands including Dunkin Donuts and Starbucks have incorporated a loyalty program into their marketing strategy to reward their most loyal customers and make sure they keep coming back for more. Here are some tips on how to get your loyalty program out there to your consumers: Talk about it online Read MoreNovember 13, 2015
The best way to get through to millennials through social media is to entertain them, according to digital marketing and millennial-specialist agency Moosylvania, from Marketing Daily. Brands that provide either some sort of entertainment, build anticipation, or give any other have a higher chance of being shared on social media than those than just give news or information. “Having fun with consumers is what really works,” said Norty Cohen, Moosylvania’s CEO. After coming up with three years of research, they discovered that the brands Apple, Nike, Samsung, and Microsoft were Read MoreJuly 6, 2015
Social media marketing strategies are important to help your business succeed in gaining and keeping loyal customers, and increasing traffic, exposure and sales. Here are some important strategies to give your brand a leg up on social media marketing. Don’t restrict posting content to set business hours. Millennials check their phones on average 43 times a day, according to a research conducted by aweb analytics company SDL. There definitely is not a certain set time that youths check their phones because their schedules vary due to classes and extracurriculars. Make sure your bran Read MoreJune 10, 2015
The millennial generation is focused on themselves – and believe the brands they choose to associate with define them as a person. They crave showcasing their best version of themselves online and through social media, find comfort in getting likes through double-tapping pictures and engage with others through the click of a follow button. Millennials are constantly asking “what does this brand say about me?” They are looking for brands that enable them to become something larger than themselves. In order to introduce your brand to millennial generation, dedicate time to shape your bra Read MoreMarch 24, 2015
The power of social media marketing is at an all time high, especially within the millennial generation. Its accessibility, friendliness, and omnipresence make social media a vital platform for marketing in 2015. Social media marketing differs from out of home advertising and print. Here are 10 rules to help you master the art. The Rule of Listening – Social media marketing success requires more listening and less talking. Study your target audience and their online content. Join discussions and learn what they are interested in. The Rule of Focus – Specialize and Read MoreFebruary 5, 2015
There is no doubt in anyone’s mind that Generation Y is considered to be a vital demographic by almost every brand. In 2014, millennials started to have the most purchasing power that they ever had. In order for brands to keep up and remain relevant, they must maintain millennial interest through strategic campaigns and new innovations within a variety of mediums. The social aspect of millennial advertising seems to be one of the most important. Here are some tips on how to successfully incorporate the social aspect into your campaign. Social Media Paradigm Shift With our techn Read MoreJanuary 26, 2015
The age old assumption that college students are susceptible to flashy gimmicks and cheap discounts due to their lack of income is no more. The new group of millennials are trend setters who have enough money to buy what they want. These trend setters are the youth behind political cultural movements, developers and adapters of new social media platforms and discoverers of the latest fashion trends. Many college students around the country live in luxury condos or apartments. Additionally, a good portion of those involved in Greek life live in fraternity or sorority houses whose ame Read MoreJanuary 15, 2015
Known for a short attention span and relatively inelastic demand curve, millennials are forcing companies to rethink advertising strategies. The new consumer wave is not following consumption patterns of previous generations. The creation of fast casual food, the explosion of the craft beer industry, and the integration of technology to enhance customer satisfaction has revolutionized the consumer need for instant gratification. New York City has been at the epicenter of the emergence of niche delivery options. Startup ventures ranging from Phrosties to Uber have tried to provid Read MoreJanuary 9, 2015
The latest trend in social media that is sure to grow in 2015 is the expansion of visual platforms like Pinterest and Instagram. These simpler media platforms rely solely on images to convey a message or reach an audience instead of a Facebook post or 140 characters of a tweet. According to a survey of 260 college students conducted by Study Breaks, 73% of college students use Instagram and 48% use Pinterest daily. Instagram was also recently reported to have as much as 15 times greater engagement than Facebook or Twitter. In 2013, Pinterest became the second largest driver of traffic on the Read More