July 11, 2016
Online marketing is an important channel for businesses to use to spread their message to their consumers. 2016 statistics predict that digital advertisement spending will surpass TV advertisement spending, which is an important milestone that has been on the horizon for years. In order to remain on top, businesses must be aware and follow the latest trends within online marketing. Video advertisements are on the rise. Video used to be a secondary form of advertisement, but now it has evolved into a primary form of advertisement due to the emphasis on mobile. Most people, especia Read MoreOctober 21, 2015
Are millennials are truly an unique breed of plugged-in networking-reliant consumers, or do they share at least some of the critical similarities with previous generations? To find the answer to this question, Accenture conducted a global market research on the shopping behaviors of over a thousand millennials. Here is the results they found and myths they debunked about millennials and their online purchasing habits. Myth #1: It’s all about online shopping. While they are certainly very savvy and often check online, the survey conducted discovered that many consumers prefer vi Read MoreSeptember 24, 2015
TV viewership among college students has been declining for some time now, but it is now falling off a cliff. The first two nights of the fall premier season saw a 20% decline in 18-24 viewership. OnCampus Advertising offers an alternative to TV, with innovative media strategies that reach the college students where they live and learn and the 18-24 demo. Our multi-media approach ranges from campus-specific digital media, to OOH to campus, print advertising in college newspapers and promotional activities, all reaching students on campus. Excerpt from AdAge article (9/23/15): Read MoreMay 20, 2015
Once your brand learns how to successfully market and capture the attention of millennial college students (click here for more information), the next step is to solidify consumers’ loyalty to your brand. Millennials can be a difficult group to market to, as they are more complicated than generations previous and their behaviors stray from the expected. Millennials are comprised of the 21.6 million students in college today, and they wield an immense buying power that is only growing. By 2017, millennials will have more spending power than any other generation. Obtaining their loya Read MoreJanuary 22, 2015
Ad content can be filled with a treasure map for gold, however if the content is not appealing to your audience on a personal level, your ad will be overlooked liked a dingy apple in a pile of red shiny perfection. Content must be relatable and actionable. Here are some tips to help you achieve this goal. Asses Your Current State Look at previous campaigns, posts, and blogs and see how they were received. What got the most attention and the best feedback? Investigate what works for your company and your audience in order to ensure a successful campaign. KISS (Keep It Sim Read MoreSeptember 30, 2014
In order to have a successful advertising campaign, it is extremely important that you know your target audience. Not only should you know your audience, you should know how to target them.Defining the target audience for your marketing can help you tailor content like social media posts, paid advertisements, photos and videos, as well as help you determine which marketing methods may be most beneficial to your business. Targeting the right consumers can make your money spent in advertising go a lot further. In order to identify your ideal target audience you have to answer the 5 W’s: who, Read MoreSeptember 16, 2014
In this digital and modern age we live in, companies have thousands of options to advertise their products and services to the customer. And while traditional marketing is still valid for many brands, Internet marketing has become one of the biggest and most effective way to advertise your brand and can help your company meet its goals for less money than you anticipated. Interactive marketing The internet allows you to connect directly with your customer group. Solving an issue on Twitter, helping out a customer on Facebook or leaving a comment on a Read MoreAugust 8, 2014
Print – Advertising in campus newspapers is a classic way to reach college aged students. The majority of college campuses around the country have widely-read publications, with plenty of space for diverse and varied methods of advertising; including placing different print ads throughout the newspaper, or inserting pre-printed flyers and coupons into each paper. Online – Many college newspapers have begun publishing online as well. This allows for students past, present and future to stay up to date on what is happening on their campus. Placing banner ads on these websi Read MoreJune 10, 2014
College student are a lot more than just a blank slate relentlessly focused on consumption. College students are complex, and their motivations, needs, and actions are ever-changing and stem from an intricate set of mind frames. iMediaConnection recently reviewed the 6 sides of a customer, there are four that specifically relevant when defining a college student Demographics and Lifestyle Traditionally, digital media has used a lot of inference when identifying demographics and lifestyle. Many audience definition models use browsing as a proxy for known facts about a person. A co Read MoreJune 4, 2014
Online advertising has become a big part of the marketing world. Not only do schools have advertising in their print newspapers, but advertising is available on their websites as well. Collectively, the top-10 most viewed online sites generate 7,159,000 monthly page views. That’s a lot of potential impressions for just one month across only 10 college sites. The top-10 online newspaper schools that generate the most traffic are: Pennsylvania State University Harvard University University of California-Berkeley Dartmouth College Cornell College Yale University Read More