June 14, 2016
In order to boost business this summer, it is important to implement a marketing strategy that has the ability to reach college students across a wide area. Your brand’s marketing strategy does not have to end after students’ last finals – in fact, in order to keep your brand in mind during the upcoming back to school months, it is wise to keep marketing strategies going during the summer. Here are a few different outdoor marketing strategy to increase awareness and engagement with your product over the summer months: Advertisements in student newspapers Although many stude Read MoreJanuary 22, 2015
Ad content can be filled with a treasure map for gold, however if the content is not appealing to your audience on a personal level, your ad will be overlooked liked a dingy apple in a pile of red shiny perfection. Content must be relatable and actionable. Here are some tips to help you achieve this goal. Asses Your Current State Look at previous campaigns, posts, and blogs and see how they were received. What got the most attention and the best feedback? Investigate what works for your company and your audience in order to ensure a successful campaign. KISS (Keep It Sim Read MoreOctober 28, 2014
What form of advertising can be experienced 24 hours a day, seven days a week, is not surrounded by editorial, programming or photographs, and can be targeted to reach specific audiences by neighborhood? The right answer is Outdoor Advertising my friend. With outdoor advertising you gain immediate awareness from your customer and it is a constant reminder of your message throughout the day. Put it simply like this, your ads and image can’t be turned-off, tuned-out or put aside. Consumers and commuters travel the same road every day – they are familiar with it. And with a huge Read MoreAugust 8, 2014
Print – Advertising in campus newspapers is a classic way to reach college aged students. The majority of college campuses around the country have widely-read publications, with plenty of space for diverse and varied methods of advertising; including placing different print ads throughout the newspaper, or inserting pre-printed flyers and coupons into each paper. Online – Many college newspapers have begun publishing online as well. This allows for students past, present and future to stay up to date on what is happening on their campus. Placing banner ads on these websi Read MoreJuly 17, 2014
The world is becoming more technologically advanced everyday which has forced advertisers to create new forms of media to reach their target consumers. In the past few years trends such as mobile marketing and online advertising have taken off. However, with this increase in technological based advertising, one has to wonder if more traditional forms of advertising such as out-of-home are still doing their job of drawing in the consumer or if they are now being glanced over. With the rise of the millennial generation, out-of-home advertising is beginning to become more technological Read MoreApril 25, 2014
Graduation season is heating up at colleges and universities across the country as millions of collegiate seniors prepare to enter the real world. Many of these students will go directly into the work force and have full-time jobs lined up, or made plans to go straight to some sort of graduate school. However, many do not and are still looking for employment. Likewise, many companies are recruiting hard to get these soon-to-be graduates to apply to work for them. With summer approaching, other students are looking for summer internships to advance themselves with their time off and companies Read MoreApril 8, 2014
When one thinks of college, the path includes a fall semester, winter break, spring semester, and summer break – then graduating after 4 years. However, it is very common for a person to take more than 4 years to earn a degree. According to the National Center for Education Statistics, only 32% of full-time students graduate in 4 years. Many obstacles can deter a person from the fast track of 4 years, such as failing a class, studying abroad, switching majors, or transferring schools. So what can students do to ensure the possibility of graduating in 4 years? The answer is summer classes. Read MoreMarch 28, 2014
A recent article by the Queen’s Journal, a student newspaper for Queen’s University in Ontario, recently explored the prevalence of advertising in the lives of college students. At this day and age, an ad is never out of eyesight. They are everywhere from busses to billboards to phones. The list goes on and on. But how often do people actually notice the ads and acknowledge them? Jacob Brower, assistant professor of marketing at the Queen’s School of Business, talks about the relationship between students and advertisements on campus. Campuses are an attractive space for Read MoreMarch 7, 2014
College life is about exploration. Students tend to only constrict themselves to their small dorm rooms in order to catch some much needed sleep. On their trips between the library, meals, and nightlife excursions, the college demographic is incredibly impressionable through the use of out of home (OOH) advertising. Made up of billboards, transit system wraps, bus shelters, etc., brands can shout their message in a variety of different forms. Constantly on the move, students will see dozens of campaigns throughout their daily commute. With the minimal attention Read MoreJanuary 17, 2014
Know Your Story “Once upon a time,” started an epic fairytale. “Call me Ishmael,” began an American classic. And “Rosebud,” launched one of cinema’s greatest movies. But these lines would be irrelevant without the story behind them. If things didn’t end happily ever after, or we didn’t learn about man’s struggle, or realize (spoiler alert) that the man was referring to his sled, then the powerful line would have gone for naught. Previously, we have discussed the importance of Setting the Goal, the need for Great Content, and why it is proper to determine t Read More