August 30, 2016
College newspaper readership is still a largely popular advertising medium, according to a study we conducted here at OnCampus Advertising. Over half (53%) of respondents at 25 major US universities said they had read their college newspaper in the last 7 days. In April and May of 2016, we conducted an online media consumption survey at 25 large US universities. By running an online advertising campaign on 25 college newspaper websites, students and faculty could click on a banner ad leading them to the survey. The survey obtained 309 responses, 141 from college students, 77 from alumni and Read MoreMay 13, 2016
Almost three years ago, Furman University graduate Brooks Buffington decided to develop mobile apps with his friend and classmate, Tyler Droll. A few weeks ago, Buffington spoke in front of a multitude of entrepreneurs, tech professionals, marketers and investors on how they won over the college student generation with their app Yik Yak. What is Yik Yak exactly? It is an app has caused a massive buzz on over 2,000 college campuses. Users post anonymously on the app and Yik Yak displays all the feed it received within a set radius, which usually falls around the radius of universit Read MoreApril 24, 2016
Millennials are quickly becoming the greatest force in the marketplace, and their buying power will keep increasing in the years to come. Also called Generation Y, these individuals are part of the largest generation, with 79 million to date. In the next five years, millennials will be involved in 30 percent of all retail purchases and comprise of 50 percent of the workforce. Although most millennials are still in school, they still hold a considerable amount of economic influence, with about $170 billion buying power a year, according to a ComScore report. Here are some insights in Read MoreApril 1, 2016
Some Internet users are uninterested by targeted ads, believing they are creepy or invasive to privacy. Therefore, marketers tend to stray away from this tactic in favor of other strategies that would not turn their consumers away. However, this is not the case for college students, as discovered in a recent survey in early March 2016. This generation is more likely to click on an ad if it is relevant to something they are interested in that is relevant to their lives. Fluent recently surveyed over 1,000 US students ranging from age 17 to 24 enrolled in a 4-year college. Over half of the stu Read MoreMarch 18, 2016
A few months ago, we discussed the top food brands that millennials give thumbs up to. The ad agency Moosylvania surveyed 3,500 college students to ask them what their favorite brands were and why. Here are the top ten retail brands college students in their 20s love: 10. Hot Topic Hot Topic has extended beyond a clothing destination for millennials. It promotes a lifestyle revolving around pop culture and the latest happenings in the music industry, as the store even sponsors music events and concerts. 9. Old Navy In recent years, the bargain-clothing store’s digital campa Read MoreMarch 15, 2016
College students are a prime demographic to target, as they still have ample time to build loyalties with brands. When businesses reach out to them now, they are more apt to maintain long-term relationships with these desirable consumers after they graduate, get jobs, and start a family. Small startups may find it difficult to compete with larger scale businesses to capture the attention of college students. Here are a couple ways small startups can get a leg up on marketing strategies: Incorporate video. Websites like YouTube and Buzzfeed are an important staple of a typical col Read MoreMarch 11, 2016
Although today’s emphasis is on everything mobile and online, the paper coupon is still a valuable asset to any marketing campaign. Since college students are always looking to get some bang for their buck and love a good deal, it is beneficial to include coupon advertising in your company’s marketing strategy. In order to maximize promotional efficiency and effectiveness, careful analysis of all the coupon methods is an important step. There is a variety of methods to consider when utilizing coupon advertising. Listed here are a few methods and how they meet different marketing goals. Read MoreMarch 1, 2016
Businesses looking to advertise a new product or test out rebrands or brand extensions should look no further than offering product samples. Product sampling continuously is one of the top marketing strategies because it has the ability that no other channel offers – placing the physical product in the hands of the consumer. Offering samples to potential customers gives them a taste of what your brand is about, the quality of your products, and why they are worth buying. The benefits of incorporating product sampling into your marketing budget are numerous – and will be profitable in the Read MoreFebruary 26, 2016
Sampling has been around for years and used by many food and cosmetics companies to introduce new products, new extensions and product rebrands. In the digital age, the act of sampling has gotten more creative with companies directly targeting bloggers, trendsetters and celebrities. The following is a plan on how to execute a product sampling advertising campaign: Step 1: Decide Why You Want to Sample For food items, it is the taste. For toys, it is the feel. For cosmetics, it is the wear. Whatever your product is, your business will first need to decide what the reasoning is beh Read MoreJanuary 8, 2016
When it comes to marketing to college students, it may seem that avoiding social media marketing is inevitable. College students are extremely attached to their cellphones and scrolling to see the latest newsfeeds. Business campaigns on social media can easily get lost in this crowded market. Which leaves the question of how else should businesses reach this demographic? Here are some strategies that leave likes, shares or tweets behind: Brand ambassador programs An ambassador is an important insider and can help easily unlock the coveted market of college students. Ambassadors Read More