July 1, 2016
As our nation’s holiday is vastly approaching, all around the country students are gearing up in red, white and blue and making plans for barbeques and parties for the 4th of July. Businesses should not forget that this particular holiday is very lucrative from a marketing perspective – it sees a 32% revenue increase from email marketing. Here are some 4th of July marketing tips to profit from before your business closes up for the holiday: Social Media Contests Social media campaigns are an effective way to engage and communicate with your audience. It gives an o Read MoreMay 26, 2016
For college students, getting good seats at their favorite sports teams’ most anticipated game can be a highlight in their student experience. Like any other major events, it is essential to tag the stadium in an Instagram post, live Tweet the game or check in on Facebook. However, it has become a huge frustration for students who cannot connect to the Internet or browse their favorite apps during the game. In fact, fans often leave the stadium at halftime if they have troubles connecting to the Internet. The desire to share their experience at the game with followers, friends and family i Read MoreMarch 1, 2016
Businesses looking to advertise a new product or test out rebrands or brand extensions should look no further than offering product samples. Product sampling continuously is one of the top marketing strategies because it has the ability that no other channel offers – placing the physical product in the hands of the consumer. Offering samples to potential customers gives them a taste of what your brand is about, the quality of your products, and why they are worth buying. The benefits of incorporating product sampling into your marketing budget are numerous – and will be profitable in the Read MoreFebruary 26, 2016
Sampling has been around for years and used by many food and cosmetics companies to introduce new products, new extensions and product rebrands. In the digital age, the act of sampling has gotten more creative with companies directly targeting bloggers, trendsetters and celebrities. The following is a plan on how to execute a product sampling advertising campaign: Step 1: Decide Why You Want to Sample For food items, it is the taste. For toys, it is the feel. For cosmetics, it is the wear. Whatever your product is, your business will first need to decide what the reasoning is beh Read MoreJanuary 26, 2016
The Carolina Panthers and the Denver Broncos will compete for the title and reputation of Super Bowl winners this February 7th. However, the Super Bowl is so much more than a football battle – it is an arena for marketers to show off their latest advertising campaigns. This year, top brands are spending up to $5 million on the coveted advertising slot during the Super Bowl commercials. Here is the upcoming lineup and their advertising campaigns: Bud Light The beer company said their new advertising campaign is not just focusing on the Super Bowl. According to the brand, it wi Read MoreDecember 9, 2015
With only just a few weeks left of holiday shopping, businesses have already hit their highest consumer spending quarter of the year. Sales are expected to rise up to almost 4% from last year, according to the National Retail Federation. By seeing how your target audiences and customers talk about and react to their favorite brands can inform a business of strategies that will drive even more sales. Here are four questions every business should ask and answer to make the most of this holiday season. Who influences my audience? Social media influencers include trend drivers such as Read MoreNovember 17, 2015
The holiday season is kicking into gear, so it is crucial for businesses to get ready to launch their marketing campaign now. It doesn’t matter if your business isn’t a giant department store like Macy’s or a global e-commerce giant like Amazon – anyone can profit from these tips. Make sure to follow these steps to have kickstart your holiday marketing strategies and carry your company through the holiday season. Go back and review last year’s data. Make sure to go back and revisit last year’s data to see which promotions led to the highest traffic and conversions. What Read MoreAugust 6, 2015
Greek life is an omnipresent aspect of college that is as historic and traditional as college itself. Nine million college students around the nation are members of a Greek organization. For many businesses, Greek life students are the perfect target demographic – they have money, are influenced by their fellow sisters and brothers, and attend many college events in large groups. Here are some tips on how to efficiently market to the largest and unified demographic on college campuses. Get in their territory. College Greeks have an extremely busy schedule all year; therefore busine Read MoreApril 1, 2015
March Madness is a fun and multi-channeled experience that more than just college students enjoy. People become invested in their teams as well as one another’s picks as seen by the social media explosions during these intense games. This is an event that thrives on positive energy; even if you are hoping a team looses that is because you want the other team to win. There is goodwill in this tournament and its viewers want to see success. Therefore, they will stick with The Big Dance for its entire duration and they will walk away with a positive brand image in their minds. &nbs Read MoreFebruary 12, 2015
We are still basking in the victory of Brady, Katy Perry, and most importantly the infamous advertisements. The Super Bowl is the… well The Super Bowl of advertisements. These ads become of the topic of many conversations especially among millennials. This is what they thought of this year’s batch. The Worst 4) That Budweiser One Just About Beer (Not A Story): 9% of the vote Rule number one, do not turn off an entire demographic that you are solely targeting. Millennials were more than offended when Anheuser-Busch blatantly dissed people who drink craft beers. “There’s got Read More