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College newspaper readership is still a largely popular advertising medium, according to a study we conducted here at OnCampus Advertising. Over half (53%) of respondents at 25 major US universities said they had read their college newspaper in the last 7 days. In April and May of 2016, we conducted an online media consumption survey […]

 Millennials are flocking to brands like Nike, Under Armour and Lululemon for one reason: they are tricky customers. They prefer spending money on experiences rather than tangible products and are picky about the clothing they buy in general. Consumers tend to buy athleisure products over traditional clothing because athleisure clothing promotes a certain lifestyle and […]

In comparison to other demographics, millennials are more interested in products relating to the Internet of Things. It shouldn’t be a surprise that almost all (87%) of millennials own a smartphone, which is a similar percentage compared to older generations. However, millennials are almost two times more likely to own a smartwatch than non-millennials, according […]

One of the largest spending seasons is vastly approaching and parents and students have an endless amount of options when it comes to where they want to spend their money this back to school season. Many businesses are vying for the share of consumers’ wallets through special in-store promotions and recently launched apps. Here are […]

Millennials have captured the minds and hearts of marketers everywhere. This is due to the fact that they are extremely different from previous generations, which means that they require a unique marketing approach. Over 10,000 millennials turn 21 in the US alone every day, which means that more and more consumers are fully entering the […]

According to Adobe, millennials spend almost six hours a day checking their email. Businesses can take advantage of this amount of time spent reading emails to focus on their email marketing strategies. The following are some tips marketers can use to make a large impact on millennials through the email channel: Break away from the […]

Technology is set to be the biggest driver of consumer spending this back to school season. According to the Consumer Technology Association, they reported that almost three of every five back to school shoppers plan on spending their budget on some sort of technology item. These technology items include tech items such as smartphones, tablets, […]

Businesses are constantly facing the challenge of obtaining new customers and engaging them into the workings of their brand. There are many marketing channels businesses can use to get their message out to their target audience. Email marketing is a strong channel for marketers to connect and engage with potential and existing customers. Campaigner recently […]

The latest trend in communicating with college consumers, and perhaps one of the most effective ways, is implementing a brand ambassador program. Brand ambassadors are not limited to big brand names – in fact, many startup businesses and other small businesses can spread the word about their company most efficiently through them. Why are they […]

Although we are only halfway through 2016, the growth and importance of mobile marketing has increased dramatically. Consumers are relying on their mobile devices such as smartphones and tablets for more than just checking emails or sending text messages. These devices have become a part of consumers’ every day lives. In fact, a Facebook study […]